2005: The first version of Google Analytics was released after Google's acquisition of the web statistics software "Urchin.".Here's a review of the evolution of Google Analytics: Google Analytics 4 is the product of nearly 18 years of continuous improvements. It defined behavior analytics, enabled multi-device tracking, and enhanced the platform's overall usability. In recent years, Universal Analytics is regarded as the gold standard in website analytics. In the meantime, businesses, marketers, and individual website owners can stick with Google Analytics 3-AKA Universal Analytics. Google Analytics 4 is set to fully release in July 2023. It future-proofs your web analytics system with "cookie-less tracking," true multi-platform support, modern data visualizations, and a ton of front-end improvements for a better user experience. Google Analytics 4 is the latest version of the go-to website analytics software on the internet. Google Analytics 4 and Universal Analytics: An overview Google Analytics 4 vs Universal Analytics: Which Analytics Tool Wins?.Visualize Google Analytics 4 data with Polymer.What to consider when switching from Universal Analytics to Google Analytics 4.What remains the same with Google Analytics 4 vs Universal Analytics.Top 10 differences between Google Analytics 4 vs Universal Analytics.Google Analytics 4 and Universal Analytics: An overview.This chapter highlights the key differences and similarities between Google Analytics 4 and Universal Analytics. With Google Analytics 4 just around the corner, website owners need to prepare for future changes. Google will officially phase out Universal Analytics in July 2023. Universal Analytics-it's no longer a question of "why" or "which," but "when."
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