"They're thinking, 'I could buy this artist's work, or I could buy a crystal that looks like art,'" she says, adding they often request something neutral to add a sculptural element to the room without sticking out too much. Several designers who reach out to her are more interested in the aesthetics of a crystal than any of its purported benefits. Uruguayan Amethyst, for example, tends to fetch a higher price than Brazilian, because it's a deeper shade of purple. "It's like buying a gemstone: What's the clarity? What's the grade of the stone? What's the cut?" Heather explains. Over the past few years, she's seen several types of crystals appreciate in value-some five times their worth-making them a smart investment to some homeowners. For all of their mystical affiliations-fans of healing crystals say the minerals give off or absorb certain energies-many decorators are looking at them from a pragmatic standpoint, "using crystals in lieu of fine art," says Heather Askinosie, co-founder of Energy Muse and author of the upcoming book, CRYSTA元65. Gwyneth may be a rainmaker in the aspirational space, but her influence is far from the only reason crystals have taken off. Interest cooled a bit in 2018, and now it's back on the rise, as decorating with crystals becomes increasingly mainstream.Īmethyst-often associated with healing-is an eye-catching alternative to the standard floral arrangement, as Australian designer Tamsin Johnson proves. Google searches for "crystals" and " healing crystals," specifically, have slowly climbed over the past five years, hitting its peak in 2017-around the time several news outlets, including the New York Times, dropped big stories digging into the trend (often citing Gwyneth Paltrow's promotion of crystals on Goop and the high-end wellness movement as reasons behind its renewed popularity). "I really like the story and the energy, and the experience of them." "Our idea was that we'd take them into our homes, and they'd travel with us everywhere," Jeremiah says. They chose rough edged, white selenite-a crystal often associated with lightness and tranquility. The more they thought about it, the more they were drawn to something natural that'd have just as much of a visual impact, but would last for years to come an unconventional keepsake to commemorate their commitment. When designers Jeremiah Brent and Nate Berkus were planning their wedding in 2014, they decided against big, dramatic floral arrangements that'd be great for photos-and wilted beyond recognition within 24 hours. Los Angeles-based designer Jenn Feldman uses crystals to liven up bookshelves.
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